Course curriculum

  • 1

    The Customer Decision Cycle - October 12, 2021

    • The Customer Decision Cycle (CDC)

  • 2

    Discovery Continued - October 26, 2021

    • Discovery Continued

  • 3

    Productization of Services - November 23, 2021

    • A Practical Approach to Case Studies

  • 4

    Decision Making: Selection - December 21, 2021

    • Why Would a Client Choose to Pay for You?

  • 5

    Decision Making: Concerns - January 18, 2022

    • CDC: Concerns

  • 6

    Strategic Referrals - March 15, 2022

    • Marketing Refresher - Strategic Referrals

  • 7

    Website Walkthrough - May 10, 2022

    • Website Walkthrough - Homepage Elements